On-demand parking service Luxe is in talks for a $50m series B round that would be led by Hertz and which could value it at upwards of $160m post-money.

Car rental company Hertz has entered talks to invest an eight-figure sum in US-based on-demand parking service Luxe to lead its latest funding round, TechCrunch reported on Friday citing an undisclosed source.

Luxe is set to raise up to $50m in funding at a pre-money valuation of more than $110m and the round could also include existing investors, the source said, though details are still being finalised. Its past backers include GV, the corporate venturing unit formerly known as Google…