News provider TechCrunch said Google was in negotiations to buy AdMeld for $400m after its $150m to $200m offer in February last year was rejected.

Google, a US-listed online search engine, is reportedly planning to buy AdMeld, an advertising services provider backed by media group Time Warner’s corporate venturing unit, for $400m.

News provider TechCrunch said Google was in negotiations after its $150m to $200m offer in February last year was rejected.

AdMeld raised $15m in its series C round in August last year from Time Warner Investments and venture capital firms Norwest Venture Partners, Foundry Group and Spark Capital. This doubled to $30m its…

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