Jet.com’s success has been built on its innovative approach to selling online, backed by high-quality senior management and venture investors. The firm’s unique selling point was a new take on the model pioneered by Amazon. Instead of convenience and rapid delivery, Jet.com focuses on the cost-savings consumers can make by buying in bulk and encouraging customers to shop for multiple items that can be shipped from a single distribution centre – thus cutting the retailer’s overheads and…

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