Measuring investment effectiveness: first of two articles on how to track and measure a corporate venturing unit's success.
Clearly defined methodologies for measuring the effectiveness of corporate venturing (CV) are imperative for longterm programme sustainability. Validation of any organisation’s accomplishments against a plan is just good business sense. However, it seems many colleagues struggle with defining and tracking the effectiveness of their CV programmes.
How many times have we seen at innovation and CV conferences the question of how you measure CV effectiveness make many highly experienced CV professionals squirm their seats? No need to squirm folks. In…
