DangDang plans to issue 17 million American depository shares (ADS) at between $11 and $13 each in its flotation.

E-Commerce China DangDang, a China-based online book retailer part owned by media company International Data Group (IDG), has set the range for its $255m flotation in New York.

Investment banks Credit Suisse and Morgan Stanley are co-lead underwriters on the initial public offering, according to its regulatory filing, which plans to issue 17 million American depository shares (ADS) at between $11 and $13 each. The 17 million ADSs represent 85 million common A shares and a further 2.55 million…

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