Cortex, a developer of big data-powered marketing tools, raised $22.3m in a round led by SoftBank's Latin America fund.
Internet and telecommunications group SoftBank led a R$120m ($22.3m) series B round for Brazil-based marketing technology developer Cortex on Monday that included venture capital partnership Redpoint eVentures and co-investment fund Endeavor Catalyst.
Founded in 2003 as Cortex Intelligence, Cortex produces software products that provide big data analytics to help users achieve marketing and sales objectives. They include market intelligence tool Cortex MI, Cortex PR for public relations work and government-focused sales product Cortex B2Gov.
Marcelo Claure, SoftBank’s chief operating officer…
