The second day of the conference opened with further positive insights from Brasil Ventures’ survey of 68 corporations’ open innovation and venturing interests and approaches, as 77% said they had been developing relationships with startups in the past year.
With more than half (57%) having acquired a smaller company, the attitude by senior executives to entrepreneurs has improved over the past year, but the challenge remains gaining dedicated budget to invest in startups and getting CEOs to buy-in more, as only about half were currently involved, Arthur Garutti, managing director of Brasil Ventures, said.
As the ripples of best practices in innovation strategies spread it then becomes easier to convince executives in other companies. Bruno Vath Zaperlion, technology and innovation director of the Brazilian-German Chamber of Commerce (AHK Brazil), moderated a panel with BASF, Siemens and SAP on how to develop these first steps on innovation and work with startups.
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