Bertelsmann Digital Media Investments has exited affiliate marketing service Skimlinks, which was purchased by Connexity for an undisclosed amount.
Retail marketing consultancy Connexity has bought Skimlinks, the UK-based developer of a publishing content monetisation platform, for an undisclosed sum allowing media group Bertelsmann to exit, it announced yesterday.
Skimlinks runs an online portal connecting e-commerce merchants to its editorial affiliates where they can place links to their products.
The platform connects 60,000 publishers to more than 48,000 merchants and will now be offered as part of Connexity’s retail marketing offering. Skimlinks’ publisher clients include Time, Vox Media and Condé…
