Other C-round backers of Act-On Software, a US-based provider of online marketing services, are venture capital firms Trinity Ventures, US Venture Partners and Voyager Capital.

Act-On Software, a US-based provider of online marketing services backed by computer equipment maker Cisco, has raised $10m in its series C round.

Alongside Cisco in the C round are venture capital firms Trinity Ventures, US Venture Partners, Voyager Capital, while Stanford Management Company, which invests and manages Stanford University’s endowment and other financial assets, has been a prior investor.

Act-On raised $4m in November’s B round and uses so-called crowd-sourcing to suggest ways to improve marketing for its…

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