Chernin acquired a 51% stake in anti-PC sports media brand Barstool Sports, which is now valued at $100m, in 2016.
US-based online sports media platform Barstool Sports has received $15m in funding from media holding company The Chernin Group, its majority owner, in a deal that valued it at approximately $100m, Bloomberg has reported.
Barstool’s core offering is an irreverent sports and lifestyle media platform that targets a young male demographic. Chernin paid an undisclosed amount for a 51% stake at the start of 2016, and Barstool CEO Erika Nardini told Bloomberg it has now invested $25m in total.
The…
