The Qualcomm and American Express-backed consumer engagement platform has raised cash from existing investors including Warburg Pincus and Sequoia Capital.
Capillary Technologies, an India-based consumer analytics provider that counts payment services firm American Express and mobile semiconductor maker Qualcomm as investors, has raised $20m in new funding, LiveMint reported yesterday.
The funding was provided by private equity firm Warburg Pincus, venture capital firm Sequoia Capital and undisclosed existing investors.
Capillary has developed a customer relationship management platform that brands can use to track and analyse each customer, and communicate with them through automated marketing campaigns across mobile platforms.
The majority…
