The mobile advertising platform's Calldorado App Growth Fund will provide marketing funds for app developers using its software.
Denmark-based mobile advertising software provider Calldorado has launched a $12m investment fund that will back developers of mobile apps that use its caller ID-based advertising platform.
Calldorado’s software development kit helps developers monetise their apps through advertisements displayed on a caller ID screen that can be added as a tool. The screen identifies callers even if they are not listed on a user’s phone contacts.
Calldorado App Growth Fund will provide capital in the form of a marketing budget and…
