Disney and Softbank-backed mobile advertising network VoodooVox is being acquired by Call Genie, with Call Genie stock making up the bulk of the payment.
Mobile search and advertising company Call Genie acquired the assets of US-based data analytics and mobile advertising network VoodooVox on Wednesday.
Toronto-listed Call Genie is issuing 11.25 million shares of its stock, currently valued at C$0.10 each, to VoodooVox’ shareholders, together with an additional $1.8m in cash issued from future Call Genie profits, as payment.
VoodooVox had raised more than $9.4m since its inception, with investors including Disney-affiliated Steamboat Ventures, the Softbank-affiliated VC firm Softbank Capital, venture capital (VC)…
