Salesforce Ventures has contributed to a series D round that increased the personalised search technology developer's total funding to almost $100m.
BloomReach, the US-based developer of a personalised content and product search platform, raised $56m on Friday in a series D round featuring Salesforce Ventures, cloud computing firm Salesforce.com’s corporate venturing unit.
Salesforce Ventures was joined in the round by Bain Capital Ventures, the venture capital subsidiary of private equity firm Bain Capital, and VC firms Battery Ventures, Lightspeed Ventures and New Enterprise Associates (NEA).
BloomReach has built a cloud-based platform that uses big data and machine learning to help companies…
