The corporate venturing unit of Germany-based media group Bertelsmann is putting six-figure faith in online ad agency Adspert.
Bertelsmann Digital Media Investments (BDMI), the investment arm of Germany-based media conglomerate Bertelsmann yesterday invested a six-figure sum in local advertising company Bidmanagement. which runs advertising agency Adspert.
Marcel Pirlich, chief executive of Bidmanagement, said Bertelsmann was the first external investor in the company.
Adspert uses software models derived from stock market trading to optimise web advertising. Real-time data is utilised to change online exposure and marketing campaigns to best effect.
BDMI’s investment manager, Tobias Schirmer, said of the…
