Infidelity and married dating service Ashley Madison has launched a strategic investment arm alongside a Silicon Valley incubator.

Avid Life Media, the Canada-based owner of dating service Ashley Madison, launched a strategic investment unit called Madison Capital yesterday and will look to fund innovative services, consumer and IT technology developers.

Founded in 2001, Ashley Madison operates an online dating service it claims is “the most famous name in infidelity and married dating”. The company had built a user base of some 37 million members by July 2015 when it was hacked by blackmailers.

Madison Capital will invest in…