Philippine Long Distance Telephone Company has co-led a second funding round for consumer loyalty platform AppCard.
US-based loyalty program platform AppCard raised $20m on Friday in a series B round co-led by PLDT Capital, the corporate venturing division of telecommunications firm Philippine Long Distance Telephone Company.
Alexander Rittweger co-led the round, which included Founders Fund, Innovation Endeavors and Jerry Yang also took part.
AppCard has developed a service for small and medium-sized enterprises to create personalised offers for customers. The number of promotions increases the more a user shops at a store, while data can also…
