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Amazon-backed LivingSocial eyes $15bn valuation

Jul 11, 2011 • Toby Lewis

LivingSocial, a US-based discount coupon company backed by online retailer Amazon in December, has reportedly appointed banks for a flotation with a $10bn to $15bn valuation.

LivingSocial has reportedly appointed US-based banks Bank of America Merrill Lynch, JP Morgan Chase and Germany-based Deutsche Bank as the lead underwriters in a potential flotation, according to news provider the Wall Street Journal.

The initial public offering plans follows LivingSocial raising more than $400m in April from an undisclosed mix of new and existing public and private investors. The round valued LivingSocial at about $2bn, according to press reports, and news provider Fortune said mutual fund manager T…

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