The consumer loyalty company, which is backed by energy company ITC Holdings, has entered into a strategic alliance with the multinational Aeroplan, while securing a further round of funding.
US-based consumer loyalty company Cardlytics signed a strategic alliance agreement with Canada-based loyalty management company Groupe Aeroplan on Thursday, and closed $33m in funding from existing investors including the US-based energy transmission company ITC Holdings.
As well as ITC, venture capital firms Canaan Partners, Polaris Venture Partners, TTV Capital and Kinetic Ventures all participated in the round. All five were involved when Cardlytics secured $18m in its August 2010 series B round.
Canaan, Polaris and TTV funded Cardlytics’ series A…
