Brandless, the developer of an online budget supermarket, has emerged from stealth with $50m, $35m of which came in a recently closed series B round.

US-based online consumer goods platform Brandless has raised more than $50m from investors including GV, a corporate venturing subsidiary of internet and technology conglomerate Alphabet, TechCrunch reported yesterday.

The news emerged the day after Brandless emerged from stealth, and the funding was supplied over three rounds, the newest of which is a recently closed $35m series B that included GV and venture capital firm New Enterprise Associates.

Brandless operates an online store that sells a variety of products, including food,…