Demand orchestration software provider Integrate raised $8m in the round, increasing its overall funding to $35m since 2010.

US-based marketing technology Integrate received $8m in series D funding on Wednesday from investors including mass media companies Liberty Global and Comcast, the latter through its Comcast Ventures unit.

Private equity firm Iron Gate Capital led the round, which also featured venture capital firms Foundry Group and Forte Ventures as well as Chestnut Street Ventures, a fund that invests in University of Pennsylvania alumni, venture studio High Alpha Capital and assorted private investors.

Integrate provides what it calls demand orchestration…