In 2008, Coca-Cola, led by its Venturing and Emerging Brands (VEB) unit, purchased a minority stake in Honest Tea, an organic bottled tea company, and it has now bought the rest.
US-based drinks group Coca-Cola Company has acquired for an undisclosed sum the remainder of Honest Tea after exercising its option taken out three years earlier when its corporate venturing group took a minority stake in the tea producer.
In 2008, Coca-Cola, led by its Venturing and Emerging Brands (VEB) unit, purchased a minority stake in Honest Tea, an organic bottled tea company.
Honest Tea will operate as a stand-alone business under chief executive Seth Goldman, who will reinvest…
