The funds are set to enable expansion of the retail analytics service by bolstering its sales and marketing teams.
US-based loyalty analytics and personalisation platform Coherent Path had raised $6.25m in a series A round that included investment from Dunnhumby Ventures, the corporate venturing arm of customer science company Dunnhumby.
Sigma Prime Ventures and GrandBanks Capital led the round, which also featured Common Angels and returning investor Boldstart Ventures, which invested $800,000 in seed funding in July 2013. The latest funds will be used to accelerate growth.
Coherent Path’s cloud-based platform allows retailers to engage with customers by mapping…
