The Google-backed company will use the Consumer Growth Fund to match the cash raised by selected consumer brands on its crowdfunding platform.
US-based consumer product crowdfunding company CircleUp has closed a $22m fund which it will use to invest in brands that list themselves on its platform, TechCrunch reported yesterday.
Founded in 2005, CircleUp operates a crowdfunding service that matches entrepreneurs with accredited investors and charges 5% of the money raised. The company’s Consumer Growth Fund will match the funding raised by selected promising startups on its platform in the shape of direct investments.
The fund will be managed by CircleUp managing…
