Parry will work with Wade Martin, president of Powdr Enterprises, which provides events, sponsorships and media opportunities, while Sara Lee said Sally Grimes would become chief innovation officer of Hillshire Brands Company.
Powdr, a US-based mountain resort and action sports camp owner and operator, has promoted Krista Parry (pictured) as senior vice president and chief innovation officer of its newly created subsidiary, Powdr Enterrises.
She previously spent 11 years at Powdr’s Park City Mountain Resort, where she has been the director of marketing since 2004.
Parry will work with Wade Martin, president of Powdr Enterprises, which provides events, sponsorships and media opportunities.
John Cumming, chief executive of Powdr, said: “Innovation is a…
