Nike has paid an undisclosed amount for retail analytics software developer Celect, which had raised $30m from investors including NGP Partners.
Celect, a US-based retail analytics platform backed by NGP Capital, a venture capital offshoot of communications technology producer Nokia, has been acquired by sportswear brand Nike for an undisclosed sum.
Founded in 2013 as a spinout of Massachusetts Institute of Technology (MIT), Celect has built a cloud-based predictive analytics platform for retailers and brands that exploits data science and software engineering to forecast consumer demand and facilitate stock ordering schedules.
Nike is buying Celect to enhance its global customer service…
