The Target-backed mattress and bedding brand is floating at the bottom of its range, at a valuation of less than half that of its last funding round.

Casper Sleep, the US-based mattress brand that counts big-box retail group Target as an investor, is going public today in an initial public offering sized at just over $100m.

The company is issuing 8.35 million shares on the New York Stock Exchange priced at $12.00 each, at the foot of a $12 to $13 range that had already been adjusted downwards from $17 to $19. The offering values it at approximately $478m.

Founded in 2014, Casper produces mattresses and…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.