The Alsea and Alshaya-backed data management tool developer’s latest round featured existing investors Tao Capital and Valor Equity Partners.
Brightloom, a US-based customer relationship management technology producer backed by hospitality franchise operators Alsea and Alshaya, secured $15m in funding yesterday.
The capital was provided by new and existing backrs including investment firms Tao Capital and Valor Equity Partners, the latter through its Valor Siren Ventures unit, which is sponsored by café chain operator Starbucks.
Founded in 2014, Brightloom has developed an artificial intelligence and machine learning-equipped software platform which enables restaurant owners, retailers and consumer brands to promote…
