Terminus has bought BrightFunnel, a marketing analytics platform that had raised $9.5m from backers including Salesforce Ventures and Bloomberg Beta.
Account-based marketing software producer Terminus has paid an undisclosed amount to acquire US-based marketing analytics provider BrightFunnel, giving exits to enterprise software provider Salesforce and media company Bloomberg.
BrightFunnel has created a business-to-business (B2B) software platform that provides marketing analytics and intelligence for enterprises, allowing marketers to measure the impact that online and offline activity has on revenue.
The company had raised $9.5m in funding since it was founded in 2012, most recently securing $6m in a 2015 series…
