Visa is among the investors that will exit the marketing data software developer in an acquisition by Cardlytics that follows $13m in funding.
Consumer purchase data aggregator Cardlytics has agreed to purchase Bridg, a US-based customer data analysis software provider backed by payment services group Visa, for at least $350m in cash.
The transaction could also entail Cardlytics making two cash and stock earnout payments sized between $100m and $300m, one and two years after the acquisition, depending on Bridg’s sales run rate in the United States.
Bridg was founded in 2012 as Ecinity and has built a software product designed to help…
