Gorkana-backed Brandwatch, which enables companies to track discussions about their products online, raised the money in a Partech Ventures-led round.
Brandwatch, a UK-based social media analytics provider backed by media data producer Gorkana, secured $33m in a series C round led by corporate-backed venture capital firm Partech Ventures yesterday.
Growth-stage equity fund Highland Capital Partners Europe and venture capital firm Nauta Capital also took part in the round.
Brandwatch’s technology analyses social media conversations for mentions of a specific company, enabling customer support staff to react to feedback. The platform supports 44 languages and claims to filter out spam…