CEO of software company Salesforce.com reveals his latest investment: Brandcast.
Marc Benioff, chief executive of US-based cloud software firm Salesforce.com, has backed a former company engineer to the tune of $1.8m.
Hayes Metzger, a San Francisco serial entrepreneur, worked on Benioff’s platform team at Salesforce before launching his first start-up hit, BandPage, designed to help musicians organise their web presence, in 2009.
Metzger had noticed that other types of businesses and brands were using the apps that BandPage built specifically for the music industry, and has since launched Brandcast to make…
