Trigger Media has contributed to a series A-1 round for Bounce Exchange, which enables website owners to analyse user behaviour.
Bounce Exchange, a US-based advertising technology company backed by digital media holding company Trigger Media, has secured $6.45m in a series A-1 round led by angel investor Justin Yoshimura, TechCrunch reported yesterday.
The round also featured venture capital firms Contour Venture Partners and Primary Venture Partners, as well as baseball player Alex Rodriguez.
Founded in 2012, Bounce’s technology tracks how a user came to visit a website, how much time they spend on it and what content they interact…
