SoftBank Ventures Asia led a series B round that boosted the AI-based marketing software provider's total funding to $30m.
US-based marketing software producer BlueShift has secured $15m in a series B round led by SoftBank Ventures Asia, a subsidiary of telecommunications and internet group SoftBank.
Venture capital firms Storm Ventures and Nexus Venture Partners also contributed to the round, which doubled the company’s overall financing to $30m, it said.
Founded in 2014, BlueShift operates an artificial intelligence-powered platform that allows marketing teams to analyse customer data sourced across several channels including email, social media, mobile apps, paid search advertising…
