Returning investor SoftBank Ventures Asia backed the customer data platform developer’s latest round having previously led its 2019 series B.
US-based marketing technology developer BlueShift raised $30m in series C funding yesterday from investors including SoftBank Ventures Asia, a corporate venturing subsidiary of telecommunications and internet group SoftBank.
Venture capital firm Fort Ross Ventures and private equity firm Avatar Growth Capital co-led the round, which included Conductive Ventures, the VC firm funded by consumer electronics manufacturer Panasonic, as well as Nexus Venture Partners and Storm Ventures.
BlueShift has built a customer data platform that helps companies improve their personalised marketing…
