Unilever Ventures was among the investors as UK-based location-based adtech company Blis raised capital that will support an expansion into the US.
UK-based advertising technology developer Blis raised $25m yesterday in a series B round that included Unilever Ventures, consumer goods manufacturer Unilever’s strategic investment arm.
The round also featured investment firm Endeit Capital and private equity firm Beringea, while Silicon Valley Bank has provided Blis with a credit facility of undisclosed size.
Blis has built a platform that supplies location data and behavioural insights to businesses to help them more effectively target their content. The funding will help Blis, which operates…
