Blackstone has agreed to buy the in-app advertising platform, in a reported $750m deal that will see Alphabet and Verizon exit.

Private equity firm Blackstone yesterday agreed to buy Vungle, a US-based advertising technology developer backed by corporates Alphabet and Verizon, in a deal reported by AdAge to be worth $750m.

Financial terms of the deal were not confirmed by either party, though source told AdAge it was an all-cash transaction.

Vungle has developed a suite of digital tools that help developers monetise their mobile apps through customer data-powered advertising campaigns. The technology accounts for more than four billion video views…