Growth equity firm Spectrum Equity paid $63m yesterday for a majority stake in Bitly, a US-based online link creation platform backed by media group O’Reilly.
Founded in 2008, Bitly created a link-shortening platform that helps users post links on online media sites where space is limited, and has since expanded that into an overall link management platform where an enterprise can connect and manage all of its communications.
Spectrum’s funding will be used to expand the tools and services offered…
