Adidas, Advance Publications, Logitech and WPP are among the limited partners in Bitkraft Ventures’ latest fund, which will target the gaming, interactive media and esports sectors.

US-based venture capital firm Bitkraft Ventures has closed its second fund at $165m with backers including apparel producer Adidas, media group Advance Publications, computer peripherals manufacturer Logitech and advertising group WPP.

Family office Carolwood and investment firms Declaration Partners and JS Capital are also among the limited partners for the fund, which had an initial target size of $125m for its close.

Bitkraft Ventures Fund I will target early-stage deals in the gaming, esports and interactive media sectors. It has…

Thierry Heles

Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.