Fintech company BillFront has raised a combination of series A equity and debt from strategic investors NIBC Bank and 4Finance as well as existing shareholder Finleap.

UK-based ad payment technology startup BillFront raised £27m ($35m) in series A equity and debt financing on Wednesday from investors including financial services firm NIBC Bank and consumer lending group 4Finance.

Finleap, the fintech incubator that helped found BillFront in 2015, also participated in the round. Gründerszene reported that the debt made up the majority of the capital raised.

BillFront has developed a platform that integrates with the invoicing systems of media companies to provide financing of €50,000 ($52,000) up…