Bertelsmann invests $10m in mobile marketing company OptAim

Jan 8, 2015 • Robert Lavine

OptAim, which provides online marketing analysis technology to app developers and marketers, received the cash from Bertelsmann's Asian corporate venturing subsidiary.

China-based mobile marketing technology developer OptAim has raised $10m in series A funding from Bertelsmann Asia Investments, a subsidiary of media company Bertelsmann, China Money Network reported yesterday.

Founded in Beijing in 2012, OptAim uses digital signal processor and big data technology to help improve the service provided by online advertisers and app developers.

The company’s system is connected to services operated by advertising platforms including those run by internet portal Tencent, e-commerce website Taobao and search engine Baidu.

Tang…

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