E-commerce company Beibei has raised $24.3m in series A funding from IDG, Banyan Capital and parent company Husor E-Business.

China-based maternal and infant supplies e-commerce portal Beibei.com has raised $24.3m in a series A round featuring corporate venturing unit IDG Capital Partners, China Money Network reported on Friday. 

The investment was led by Beibei’s parent company, Husor E-Business. Private equity firm Banyan Capital also took part alongside IDG Capital Partners, the China-based subsidiary of media and data group IDG.

BeiBei offers discount infant clothes, toys and supplies. The funding will provide support for business expansion and brand building by the company.