UK-based web app Squawka has secured marketing strategy and services from ad agency Bartle Bogle Hegarty in return for a share of the business.
Zag, the brand invention arm of UK-based Ad Agency Bartle Bogle Hegarty, has invested an undisclosed amount into Squawka, a web application to get access to the latest stats on the game being watched, becoming a shareholder
Squawka launched its public beta in June this year.
Sanjit Atwal, co-founder and chief executive of Squawka, said “This partnership represents an important moment for everyone at Squawka, and for our mission to deliver football fans a unique second-screen experience. The BBH team have not only…