The ad agency teamed up with social gaming company Perfetti Van Melle, which owns the Chupa Chups brand on its first game.

UK-based ad agency Bartle Bogle Hegarty is reportedly looking to give seed funding to social gaming developers, according to news provider TechCrunch.

The company has launched an Asia-based partnership called Chuck Studios between BBH and Perfetti Van Melle, which owns the Chupa Chups brand. Their first venture is a game called Chupa Chucker, in partnership with games studio Atommica.