Bink, the creator of a platform that links loyalty schemes to customers' bank accounts, has secured funding in an oversubscribed round led by Barclays.
Financial services firm Barclays has led an oversubscribed £10m ($13m) funding round for UK-based customer loyalty technology provider Bink.
Founded in 2015, Bink has created a system known as Payment Linked Loyalty which links loyalty schemes directly to users’ bank accounts, meaning they can receive rewards directly as they shop. The funding will support geographic expansion.
The company doubled its funding in the latest round, which followed a $2.5m round in 2016 that Bink said at the time increased its…
