The IDG-backed big data provider has raised $25m in a series C round that lifted its total funding to more than $42m.
China-based big data company Baifendian Corporation, which counts publishing and data company IDG among its backers, has received $25m in series C funding from undisclosed investors.
Founded in 2009, Baifendian provides an optimising service for e-commerce enterprise, analysing customers’ online shopping preferences to help improve companies’ online traffic. The funding will be used for technology, infrastructure and human resources development.
Baifendian raised $10m in a July 2013 series B round from IDG Capital Partners, the China-based corporate venturing arm…
