Baidu has made a lead investment in Easterly Ventures, following news earlier this month that the internet company is also launching a $200m corporate venturing arm and a $150m media-focused fund.
China-based internet company Baidu yesterday launched and made a lead investment in Brazil-based fund Easterly Ventures, a $60m investment vehicle focused on startups located in the Latin American country.
Easterly Ventures has not named any other limited partners. It will offer capital, technology, local traffic and industry expertise to technology startups with the aim of establishing a mobile service ecosystem.
Baidu revealed the fund at an event in São Paulo, where Yan Di, general manager of Baidu Brasil and president…
