Baidu has invested an undisclosed sum in the content discovery platform, which raised $117m in the first tranche of its series E round in February.
Internet services provider Baidu has made a multimillion dollar investment in US-based content discovery platform Taboola to extend its series E round, Techcrunch reported earlier today.
Founded in 2007, Taboola’s platform provides recommended content related to that which a user is currently consuming. The technology has been integrated with media websites such as The Atlantic, Business Insider, and USA Today, and delivers more than 200 billion recommendations a month.
The initial $117m tranche of Taboola’s series E round, raised…
