The insurance group will allocate the funding to internet of things, data and analytics, sharing economy and customer experience startups over the next five years.

UK-based insurance and asset management firm Aviva has launched its own corporate venturing unit, Aviva Ventures, and plans to invest £100m ($150m) in startups over the next five years.

Aviva Ventures will be based at Aviva’s Digital Garage in London, and will commit £20m per year to companies developing technology centred on the internet of things, data and analytics, customer experience, and services distribution platforms operating in the sharing economy.

Aviva has established the fund in order to help it…