Comcast, USAA and You & Mr Jones have backed a series A round for Automat, the developer of marketing software that relies on artificial intelligence to interact with customers.

Canada-based marketing technology developer Automat raised $8.3m in series A capital on Thursday from a consortium led by brand technology producer You & Mr Jones.

The round included mass media company Comcast’s corporate venture capital (CVC) arm, Comcast Ventures, and diversified financial services group USAA as well as Omidyar Technology Ventures, Relay Ventures and Real Ventures.

Automat has created a conversational marketing platform that uses artificial intelligence (AI) to conduct personalised, one-on-one chats with customers.

The series A cash will…